Everyone networks – for business and for pleasure. Networking can make your business more successful, and can make business development easier. It is critical to business and personal success. Interestingly, many people to do not find networking successful, avoid it, or participant begrudgingly because they have formed inaccurate views about the true nature of networking. In fact, there are many myths which exist about networking and what it takes to be successful. 
To bust these myths, this book exposes the true nature of networking. Networking is defined as the opportunity to develop and maintain genuinely helpful relationships with others. From a business perspective, the concepts in this book challenge the common mindset that you should be selling whilst networking.  Networking can, if engaged in appropriately, yield greater business success, yet it should not be approached as a sales initiative.
This book will help you to learn how to network successfully.  There are many practical tips and techniques to make networking easier, more comfortable and ultimately worthwhile. 
You will learn how to:

  • overcome your hesitancy to network;
  • establish a networking strategy;
  • prepare to network;
  • effectively manage all aspects of networking interactions including introductions, building rapport, managing conversations, remembering names and breaking into and out of groups;
  • create the opportunity to follow up with people you meet;
  • network with the opposite gender; and 
  • follow up and manage your network and ongoing relationships.

If you want practical, no nonsense advice on how to network successfully this book is for you.

To purchase a copy of Lisa Butler's Networking Exposed, click here